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  Why Customer Engagement is Key to Your Success  
  How to Make Sure You Engage Your Customer and Give Them a Valued Experience  
  What Content Will Engage the Different Types of Consumer Audiences?  
  The Value of Likes and Shares in Engaging Your Customer  
  The KPIS and Customer Engagement Goals  
  Online Customer Engagement Means You Need Insight on Your Customers  
  How You Can Increase Customer Engagement Online  
  How to Improve Your Online Customer Engagement  
  How to Engage Your Customers With Holiday Marketing  
  How One Company Uses Viral Video to Engage Customers at Minimal Cost  
  Google Example of Brand Marketing That Engages Your Customers  
  Follow These 5 Tips to Test Whether You Are Successfully Engaging Your Customers  
  Focus on the Right Channel to Optimize Online Customer Engagement  
  Fixing the Gap Between Customer Needs and Delivery by Prioritizing Customer Satisfaction  
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  Discover the Video Content Your Competition is Using to Engage Customers  
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  The Value of Likes and Shares in Engaging Your Customer  

Engaging your customers online is an important undertaking of every business and one of those ways is to engage them through social media. The social response is a way for your customers and potential customers to weigh in on what is being said on social media. 

When a follower likes your content it generally means they have read it and they found it interesting or agreed with it. For the most part if a person, likes something it means it didn’t offend them. A like is similar to a ‘thumbs up.’ If they share your content then generally it means that they see it as having some value to others. 

If you earn a comment, you need to realize this takes the most amount of effort so it is apparent that you have successfully achieved a high level of engagement and that is what your goal should be. To know that you are engaging with your customers online in an effective manner, you want to see them leaving comments on your posts. If day after day your posts get little engagement then you need to consider what you can do to change the situation, because it is apparent that you are not successfully engaging. 

Of course, results you can measure relate to why you are on social media to begin with. If you are there just to raise your brand’s awareness than you will likely have to accept getting likes and shares and little more. However, if you are there to engage with your followers or connections then you will want to create a two way conversation as much as possible. 

You need to recognize that the more you can create these two way conversations and engage with your customers and followers the more interested they will be in visiting your pages and seeing what’s new and exciting in your company world and what new products/services you might have to offer. Generating this kind of interest is good for business. It takes little effort to click a like button and really not even read what’s in front of you. It takes much more effort to engage on a post and that means your followers are actually paying attention to what you have to say and they find it valuable enough to have a conversation about. That’s true customer engagement online and that’s what is going to grow your business and improve brand recognition.

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